The Store

N/A

1983

Documentary

1 hour 58 minutes

Summary

THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.

~ The Inner-Workings of a Department Store

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StatusReleased: 41 years ago
December 14, 1983

LanguageEnglish

Spoken LanguagesEnglish

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